Social media content and publishing checklists

Tagged with:

Social media is a now growing aspect of communicating with audiences. By designing accessible communications into your campaigns, you can embed good practices and engage more people across all platforms.

Creating accessible social media content shares a lot of good practice with creating accessible content in other forms, but there are some additional things to think about when publishing content to social media platforms.

To help remind you of things to check when creating and posting accessible social media content we have provided the following two checklists. The first focuses on things to consider when creating content ready for sharing social media, such as preparing alt text, planned use of emojis etc. The second focuses on steps to post accessible content including a few pointers for some of the most common social media platforms.

We also have other useful resources including:

Download the creation checklist and the posting checklist as Word templates.

Creation checklist

The aim in creating accessible social media content is that every user can understand your message and concept, no matter what assistive tech they are using. You should consider:

Posting checklist

Once you’ve created your content you are ready to move from planning to publishing. The platforms are developing, changing, and updating every day and in the last year alone the accessibility features across most platforms have substantially improved, however that does mean that what is true in one moment, might have changed within a few weeks. We need to apply the basic principles of accessibility as much as we can within the limitations of some platforms.

How are you posting?

It can be tough choosing between a scheduling assistant or setting aside dedicated and frequent time to post. Scheduling assistants can be unreliable or have limited accessibility functions in comparison to directly posting onto the platform itself.


Twitter and Facebook




Share on:


Site preferences

Please feel free to display our site, your way by finding the preferences that work best for you. We do not track any data or preferences at all, should you select any options in the groups below, we store a small non-identifiable token to your browser's Local Storage, this is required for your preferencesto persist across pages accordion be present on repeat visits. You can remove those tokens if you wish, by simply selecting Unset, from each preference group.


Code block theme

Code theme help

Code block themes can be changed independent of the site theme.

  • Default: (Unset) Code blocks will have the same theme as the site theme.
  • Light 1: will be default for users viewing the light theme, this maintains the minimum 7:1 (WCAG Level AAA) contrast ratio we have used throughout the site, it can be quite difficult to identify the differences in colour between various syntax types, due to the similarities in colour at that contrast ratio
  • Light 2: drops the contrast for syntax highlighting down to WCAG Level AA standards (greater than 4.5:1)
  • Dark: Syntax highlighting has a minimum contrast of 7:1 and due to the dark background differences in colour may appear much more perceivable


Motion & animation

Motion & animation help

  • Default (Unset): Obeys device settings, if present. If no preference is set, there are subtle animations on this site which will be shown. If you have opted for reduce motion, smooth scrolling as well as expanding and collapsing animations will no longer be present, fading transtitions and micro animations will still be still present.
  • None: All animations and transitions are completely removed, including fade transitions.


Underline all links

Underline all links help

  • Default (Unset): Most links are underlined, with a few exceptions such as: the top level links in the main navigation (on large screens), cards, tags and icon links.
  • Yes: Will add underlines to the exceptions outlined above, resulting in every link being underlined

Text and paragraphs

Font size (main content)

Font size help

This setting does not apply to the site's header or footer regions

  • Default (Unset): Font sizes are set to site defaults
  • Selecting Large or Largest will increase the font size of the main content, the size of the increase depends on various factors such as your display size and/or zoom level. The easiest way to determine which option suits you best would be to view this text after clicking either size's button
Letter spacing

Letter spacing help

  • Default (Unset): Default letter spacing applies
  • Increased: Multiplies the font size by 0.12 and adds the sum as spacing between each character
Line height

Line height help

  • Default (Unset): all text has a minimum line height of 1.5 times the size of the text
  • Increased: all text has a line height of twice the size of the text
Paragraph spacing

Paragraph spacing help

  • Default (Unset): The space between paragraphs is equivalent to 1.5 times the height of the paragraph's text
  • Increased: The space between paragraphs is equivalent to 2.25 times the height of the paragraph's text
Word spacing preference

Word spacing help

  • Default (Unset): No modifications to word spacing are present
  • Increased: Spaces between words are equivalent to 0.16 times the font size