Social media content and publishing checklists

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Social media is a now growing aspect of communicating with audiences. By designing accessible communications into your campaigns, you can embed good practices and engage more people across all platforms.

Creating accessible social media content shares a lot of good practice with creating accessible content in other forms, but there are some additional things to think about when publishing content to social media platforms.

To help remind you of things to check when creating and posting accessible social media content we have provided the following two checklists. The first focuses on things to consider when creating content ready for sharing social media, such as preparing alt text, planned use of emojis etc. The second focuses on steps to post accessible content including a few pointers for some of the most common social media platforms.

We also have other useful resources including:

Download the creation checklist and the posting checklist as Word templates.

Creation checklist

The aim in creating accessible social media content is that every user can understand your message and concept, no matter what assistive tech they are using. You should consider:

Posting checklist

Once you’ve created your content you are ready to move from planning to publishing. The platforms are developing, changing, and updating every day and in the last year alone the accessibility features across most platforms have substantially improved, however that does mean that what is true in one moment, might have changed within a few weeks. We need to apply the basic principles of accessibility as much as we can within the limitations of some platforms.

How are you posting?

It can be tough choosing between a scheduling assistant or setting aside dedicated and frequent time to post. Scheduling assistants can be unreliable or have limited accessibility functions in comparison to directly posting onto the platform itself.

Instagram

Twitter and Facebook

LinkedIn

YouTube

TikTok

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